Apple’s new CEO is reviving a Steve Jobs strategy from 25 years ago
John Ternus used his first keynote as Apple CEO to reassure audiences that the iPhone remains central to Apple’s future and is not being phased out anytime soon.
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John Ternus used his first keynote as Apple CEO to reassure audiences that the iPhone remains central to Apple’s future and is not being phased out anytime soon.
Apple’s new watches avoid saving raw audio, but their speech transcription and conversation summarization features still create privacy and consent concerns by making people feel continuously recordable.
The content highlights the tech giant’s highly anticipated first foldable phone, the iPhone Duo, as the main event.
Apple is increasing prices on its current iPhone lineup by $100, affecting the iPhone 16, iPhone 17, and iPhone Air models.
Apple’s first foldable device is reportedly set to become available as soon as next month, signaling the company’s entry into the foldable market.
Apple says its long-awaited foldable phone was manufactured using AI and 3D printing, highlighting a production approach that blends advanced automation with additive manufacturing to support the device’s development and assembly.
Siri Recap is presented as a feature comparable to note-taking apps such as Granola, suggesting it serves a similar role in capturing and organizing information from interactions.
AirPods 5 with noise cancellation are being sold at a lower price than the previous model, making the upgraded version more affordable for buyers seeking both wireless convenience and active noise cancellation.
Apple is introducing additional Apple Intelligence features, though the provided content is too brief to specify what those features are or how they work.
The update leverages Apple Intelligence to interpret health data more effectively, helping users gain clearer, more meaningful insights from their information.
Apple is responding to the rise of AI wearables by introducing Audio Intelligence features that can rewind conversations and help users recall important details from everyday interactions.
Apple introduced Apple Reference Image to help users determine whether photos have been edited, including changes made by AI, by providing a way to verify image authenticity and spot manipulation more easily.
The AirPods 5 introduce improved noise cancellation, Siri AI integration, and convenient stem-based volume controls, making them a more capable and user-friendly wireless audio option.
Apple unveiled its first foldable phone, the iPhone Duo, at the “Surprise and Shine” event in Cupertino, marking the debut marquee device under new CEO John Ternus and featuring a wider design than earlier foldables.
A new thermal management system has been introduced to reduce overheating and improve overall device performance and reliability.
The company claims its on-device models provide consumers with stronger privacy by processing data locally rather than relying on external systems.
Apple’s new iPhone 18 Pro lineup introduces camera improvements and a burgundy color option, highlighting a modest design refresh alongside upgraded photography features.
Apple has announced its annual iPhone event will stream live on September 9 at 10 AM PDT, signaling likely major product announcements and generating anticipation for new device reveals.
Apple’s September 9 launch is expected to spotlight the first foldable iPhone Ultra, while also bringing updates related to AirPods and HomePods.
Schiller reportedly had reservations about new CEO John Ternus’ push to increase recurring revenue from the App Store, suggesting internal concern over a stronger emphasis on monetization and subscription-like income.
Apple has entered the Ternus era as Tim Cook steps down as CEO, John Ternus takes over with a promised major launch imminent, and Cook remains as Executive Chairman to handle broader policy matters.
Apple Maps is reportedly complying with President Trump’s executive order by renaming Lake Ontario to Lake America in its mapping service.
Apple is expected to unveil its next iPhone lineup at an event next week, with rumors suggesting the company may introduce its first foldable iPhone, marking a potentially major shift in its smartphone design strategy.
Starting September 1, Ternus will take charge of one of the world’s most valuable companies, despite having stayed largely out of the public eye and remaining unfamiliar to most people outside dedicated Apple circles.
Coruna and DarkSword are exploit frameworks that have been used to compromise Apple iPhones for cryptocurrency theft and data harvesting, while the discussion traces their origins, including Coruna’s development by a U.S. government contractor, and their fast spread through the cybercriminal ecosystem.
Apple’s longtime executive is not departing immediately, but employees view the move as a sign that Phil Schiller may be nearing retirement, suggesting a gradual transition rather than an abrupt exit.
Tim Cook’s farewell memo frames John Ternus as Apple’s next leader by emphasizing his long hardware background and broad product-building experience across key devices, signaling continuity in Apple’s focus on design, engineering, and major product lines.
Annual subscriptions experience the largest increase, indicating stronger growth or preference compared with other subscription types.
Apple TV subscriptions have increased from $12.99 to $14.99 per month, reflecting a $2 monthly price hike for subscribers.
Apple’s upcoming event is expected to be significant because it may reveal the long-rumored foldable iPhone and mark the first event led by incoming CEO John Ternus, who is set to replace Tim Cook on September 1.
Apple reversed a planned change that would have moved new iCloud+ Hide My Email addresses from the shared iCloud.com domain to private.icloud.com, preserving a key privacy and usability benefit for users who rely on forwarding addresses to protect their real email across websites.
Apple will stop using its icloud.com domain for email address masking, changing how it hides users’ real email addresses and likely affecting privacy-related email workflows.
Apple introduced new processors together with refreshed Mac Mini and Mac Studio models, signaling an update to its desktop lineup with improved hardware options.
The base Mac Mini offers 256GB of storage, 16GB of RAM, and a $899 starting price, making it a compact entry-level desktop configuration with modest but practical specs.
Apple has acknowledged that certain roles are affected as the company redirects its focus from specific initiatives.
Apple is revising its EU App Store fee structure by replacing the per-install fee with a 5% commission for apps distributed outside the App Store, facilitating developers' operations in alternative app marketplaces.
Apple's rumored camera-equipped AirPods aim to address privacy concerns by restricting the ability to capture photos and videos, differentiating them from other AI wearables.
Apple has issued notifications to iPhone users about mercenary spyware attacks, highlighting the sophisticated, targeted nature of these threats and the rarity of such notifications, which are designed to alert users to potential breaches by foreign actors using zero-day exploits.
Apple seeks judicial approval to impose up to a 15% commission on purchases made via external links in iOS applications.
Apple has implemented a new feature that sends push notifications to iPhone lock screens to alert users when government spyware is detected on their devices.
The tech giant is contemplating a substantial investment, potentially in the nine-figure range, for payments as reported by the Wall Street Journal.
OpenAI has clarified that their speaker product is not a copy of any existing Apple device, according to a report by Gurman.
Apple has updated its bug bounty program to combat AI-generated fake reports by implementing submission caps, using internal AI for report review, and introducing stricter guidelines for report validation and reassessment.
The worldwide shortage of memory chips is impacting the supply of Apple's most popular Mac models, causing availability issues.
Despite strong sales of iPhones and Macs, rising memory costs pose a risk of future price hikes.
Apple's recent updates are expected to be the final significant changes before the major fall updates.
Apple is gearing up to release its inaugural smart glasses while simultaneously tackling potential consumer privacy issues.
Ford has become the first automaker to integrate Apple Maps navigation directly into its vehicles' infotainment systems using new developer tools.
In 2026, Apple and OpenAI, once partners, are embroiled in a legal battle over alleged trade secret theft, as OpenAI aggressively pursues a hardware strategy, poaching Apple employees and developing a revolutionary smart speaker, while Apple accuses them of unfair practices.
Google and Apple are estimated to have generated millions in fees from apps that offer nudification services, raising ethical and privacy concerns.